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The content of the moment highlights the range of colors that will be on the rise for the next 12 months, so you can program yourself and rock the looks. The colors that will be in trend for 2023 and 2024 are a mix of intensity and delicacy and there is no doubt that it caters to all types of tastes. Let's check it out! 

Colors

In times of post-pandemic economic crisis, the quest for timelessness remains strong in Summer 23/24. In this bias, neutral and sophisticated tones stand out, especially the warmer versions: beiges and reddish browns. In addition to these, basic classics like black, white and navy blue have their place. A soft breeze, translated by the desire for tranquility in still uncertain times and readjustments, brings out the pastel tones, especially the colder ones. While they have a soft look, they aren't necessarily as faded as they are in other seasons. Blue, pink, green and lilac are some of the most recurrent on the catwalks.

But the designers' message seems to be that we all still need a good daily dose of dopamine: the highlight is between the most vibrant colors and those considered to be of medium saturation. On the female catwalks of New York, London, Paris and Milan, the protagonists were the striking and energetic tones. Brighter versions appear here, such as Intense Red, Vibrant Orange and Solar Yellow. But there is also room for pinks (from the softest to the warmest and most romantic), greens (from the driest tones to pistachio, yellowish or neon green) and blues (from the most delicate to cobalt, passing through cerulean). Unusual combinations guarantee the novelty factor in the season.
Check out a selection of some of the key colors of the season below:

Intense Red

When talking about red, one refers to the idea of ??elements considered intense, such as fire, blood, love and passion. Therefore, for those who like less basic colors, this novelty will definitely be very hot. The intense red came back to delight those who love to draw attention on the catwalk of life. And there's more, it can be used from basic looks to extravagant looks, such as transparencies, accessories (belts, small/large bags, boots...), voluminous dresses, lace and others. This color has a powerful, imposing and assertive air and was crowned in the Summer 23 season as an absolute protagonist: parading on the main catwalks of the four world capitals of fashion. Gaining relevance among the most vibrant ones and serving well with warm neutrals, pinks and grays.oderoso, imponente e assertivo e foi coroado na temporada Verão 23 como protagonista absoluto: desfilando nas principais passarelas das quatro capitais mundiais da moda. Ganhando relevância entre os mais vibrantes e servindo de boa combinação com neutros quentes, rosas e cinzas.

 

 

Cerulean Blue

Cerulean Blue, different from the previous color, is a blue that brings a message of tranquility, especially after the pandemic period where we gradually want to return to the normality of life. It is a very specific color and represents fun and joy for the look. Cerulean Blue is officially confirmed: a versatile key tone that works in all seasons and in different segments. This bright color matches dopamine fashion and brightens up looks by combining with darker tones or putting together a monochrome ensemble, a great bet for tailoring, party wear and sportswear. Cerulean Blue é oficialmente confirmado: um tom chave versátil que funciona em todas as estações e em diferentes segmentos. Essa cor viva combina com a moda da dopamina e ilumina os looks combinando com tons mais escuros ou montando um conjunto monocromático, uma ótima aposta para alfaiataria, roupas de festa e roupas esportivas. 

 

 

Green Astro

Astro Green began its rise thanks to digital design, virtual games and its popularity among Gen Z, but the catwalks confirm that its influence has expanded into a wide variety of niches and segments. This dynamic, vibrant hue adds a playful touch to casual wear; Bright, high-quality fabrics lend a luxurious appeal to this eye-catching color.

 

 

*Collection: Johanna Ortiz / SPRING 2023 READY-TO-WEAR. 

Rust Brown

One of the most striking and versatile neutrals of the season, Rust Brown allows for unusual combinations and guarantees a classic charm to various compositions. Natural fabrics, such as cotton and linen, enhance the charisma of this tone; good combination with timeless greens and medium saturation blues.

 

 

*Collection: Johanna Ortiz / SPRING 2023 READY-TO-WEAR.

Hot Pink

If last season the striking Hyper-Pink was the protagonist, this summer there is also room for a warmer and less vibrant rosé. The romanticism of this tone provides great combinations for prints (from smaller florals, liberty style, to maxi versions); also bet on lace, satin and textured in this color for successful and very charming looks.

 

 

Cobalt Blue

Cobalt Blue brings impact and versatility to segments such as sports, casual and party. The color was one of the most recurrent on the catwalks, sometimes in monochromatic compositions, sometimes in combinations with classic neutrals, oranges, yellows and pinks.

 

 

Pistachio Green

Sophisticated, mysterious and very versatile, Pistachio Green emerges as one of the surprising and favorite tones of the moment. Blouses and dresses gain elegance with this color; Great possibility of combination with shades of pink, gray and brown.

 

 

Bright Orange

Optimism, energy and good humor are the hallmark of this tone, which is featured in dresses, blouses, tops and overlapping pieces. A good bet for pieces with ruffles and draping, mainly (but not exclusively) in satin fabrics. Also a strong tone for shoes and accessories.

 

Icy Tones

Blue, lilac, green and pink, in cold, pale and creamy versions, emerge as a set of striking neutral tones, mostly mixed together. The highlight guarantees a playful appeal for classic and elegant pieces; tones appear in transparencies, tailoring and even prints with a gradient effect. 

 

 

Solar Yellow

Full steam optimism: Solar Yellow injects joy and vitality into pieces of classic models, updating dresses and tops. Shoes and accessories are also energized with this color. It is also a good option for stamping (both background and main elements).

 

 

*Collection: Johanna Ortiz / SPRING 2023 READY-TO-WEAR.

Lavender

Sometimes warmer and more romantic, sometimes cooler and younger, Lavender takes its place season after season, on its way to becoming a new classic. The tone gives grace and delicacy to impressive compositions in the most varied segments, but shines mainly in boudoir-inspired pieces (with lace and transparencies) and in textured raw materials.

 

 

Mint

Fresh, vibrant and full of personality, Mint Green stands out in sensual dresses and tops and also in summer outerwear: blazers and light coats. Whether in a fresh and elegant version, or warm and almost neon, the color promises to conquer spaces, especially in the young and contemporary market.

 

 

*Collection: Johanna Ortiz / SPRING 2023 READY-TO-WEAR

Johanna Ortiz returned to Paris to present her spring collection, an exuberant celebration of her Spanish and Colombian roots, spiced with a whirlwind of visual references. The festive flamenco spirit that inspired its beginnings was picked out of the dust and given a new twist and it felt appropriate "now that the holiday season is back and we're in the mood to party," she said. O espírito festivo do flamenco que inspirou seu início foi tirado da poeira e dado uma nova reviravolta e parecia apropriado “agora que a temporada de festas está de volta e estamos com vontade de nos divertir”, disse ela.

So, what will be your favorite color for summer?

SOURCES:
START by WGSN
VOGUE RUNWAI