According to some trend and behavior websites, this period we are living through will transform many aspects of the fashion universe.
We must take into consideration that well-being, comfort, and protection will become priorities for consumers. The industry was already undergoing transformation, but after this event, changes will be mandatory.
The impact provides a new perspective on consumer habits. Consumers will develop new priorities, largely related to protection and comfort. Customers are likely to become more conservative, spending more consciously, and seeking a deeper connection with products.
Positive and timeless messages will fit well in the world of print design. Encouraging, well-being, and awareness-raising phrases are expected to stand out on garments.
Prints that evoke the environment and sustainable lifestyle will reflect more concerned and conscious consumers. Soft silhouettes, lightweight fabrics, and fluid prints that offer comfort and tranquility may be the key pieces. Consumers are exposed to a tense time, and the trend is to seek pieces that allow easy movement and evoke tranquility and well-being.
Useful and durable products, which serve purposes and which can be resold in the future, are the new guidelines.
Simpler and more organized processes will help keep up with trends in the fashion world. Simplify. Comfortable and "smart" clothing, which offer adaptability and adjustability options, are gaining prominence. Guide "comfort wear" with new options for wearing outside the home.
Timeless prints that can be worn both day and night should work best for this period. The focus is to convey the message of comfort and well-being that consumers will seek. Focus on the basics and the elegant, elements with a clean aesthetic and harmony in the color palette. Watercolor motifs, foliage and minimalist florals, nature landscapes, and organic textures should not be missing in the upcoming collections.
New consumer habits, influenced by the experience of quarantine, will emerge: the search for "smart clothing" that interacts with the virtual realm.
As estampas podem ter esse foco de interação e facilitar a conexão entre o real e o virtual. Os elementos de arte e design serão os facilitadores para este processo.
It will be important to innovate fabrics and fibers that add value, with greater awareness of hygiene, health, and sustainability. Investing in durability and protective elements such as hoods and useful adornments is worthwhile.
Designs and colors that stand out on screen should be increasingly explored.
The futuristic and modern aesthetic complements high-tech fabrics designed for this new era. Print effects simulating synthetic fabrics, textures, and colors related to the high-tech aesthetic will be crucial in creating new prints.
High-tech materials, such as surfaces with temperature regulators or fabrics made from sustainable and alternative materials, will be a source of inspiration for textures and the creation of innovative prints.
