Oversized Floral

The prints in Pre-Fall 20 arrived with summer looks and shapes. 

The florals come in sophisticated and accentuated lines, but in small quantities, generating a minimalist aesthetic. The brush and stroke florals made in watercolor or gouache are showing up with everything. 

The white outline giving the background breath and separating the elements brings harmony to the patterns. The palette is composed of intense colors and bold features, but the simplicity in the compositions is what makes the prints of this trend unique.

The brushed florals convey subtlety and the striking colors bring the necessary contrast to the composition.

Artistic aesthetics and the concept of handmade are increasingly in evidence.

Albino Teodoro

Albino Teodoro in Pre-Fall 20 opted for floral graphics with a 90's look. The botanical patterns are robust and immersed in simple compositions, but at the same time with elaborate aesthetics. 

The pieces refer to an adult and refined aesthetic, inspired by haute couture masters, such as Cristóbal Balenciaga: voluminous shapes, straight lines and the use of more sophisticated fabrics. The color palette brought darker colors like navy, purple and moss green.

Staud

Sarah Staudinger brought Hawaiian florals in fresh, vibrant tones. 

Hibiscus and tropical foliage were intended to retain the essence of summer even in another season. In its composition used hibiscus located in solid color with simple arrangements, but with sophisticated result. Highlight for the combination of orange and light pink. 

The patterns are well spaced, with breath and harmony in rapport. Another color combination that drew attention was turquoise with mint green and red.

Stella McCartney

Emphasis and total attention to printing on sustainable fabrics, with innovative and creative looks, such as the first biodegradable stretch Jeans in the world, some stages of the dyeing process are saved, reducing the consumption of water, energy and chemicals, which are replaced by a patented biodegradable ingredient, produced from seaweed and mushrooms.Localized botanical printing, with graphic florals matched very well with the pieces with wide modeling. Highlight for the radiant orange in contrast with the off-white and the black.

Oscar de la Renta

The Oscar de la Renta brand attracted attention to 3D embroidered florals. The florals had the notorious function of breaking the solidity of the black dress, without taking away its simplicity.

Latest Posts

Follow us

Let's keep in touch!

Sign up and receive news about our work in your inbox.